television

Channel 7 News: Stamp of Success: 'Mumpreneur' Shortlisted for Design Award For Pandemic Creation

15 August 2021

Channel 7 News: Stamp of Success: 'Mumpreneur' Shortlisted for Design Award For Pandemic Creation

Credit: Channel 7 News Melbourne


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Weekend Sunrise: Pandemic Success Melbourne Mum's Business Idea Takes Off

15 August 2021

Weekend Sunrise: Pandemic Success
Melbourne Mum's Business Idea Takes Off 

Credit: Weekend Sunrise 7+


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podcasts

The Ecommerce Marketing Society Podcast with Lisa Byrne

10 August 2021

The eCommerce Marketing Society Podcast with Lisa Byrne

ANYTHING BUT TINY! Eleanor's journey from side-hustle to global brand

Side-hustle to world domination! Eleanor Cullen is the founder and creator behind the much-loved minimalist tableware brand We Might Be Tiny.

This is the BEST chat with such an awesome woman, I know you are going to love this ep and get a tonne of game-changing insight from Eleanor's inspiring journey.

We chat:
> how she started her business whilst on maternity leave
> how she chose a business model that set her up for success from day 1
> how her business and marketing has evolved over 6 years
> how her focus shifted to direct to consumer
> launching a new product using an army of influencers
> how she has invested in herself and skills over time
> Eleanor's advice for business owners in the early year trenches of growing their business.

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Smart Online Marketing with Kaity Griffin

5 November 2020

Smart Online Marketing with Kaity Griffin

THE POWER OF WHOLESALE & INTERNATIONAL DISTRIBUTION

Eleanor is the founder & designer at We Might Be Tiny – a children’s tableware brand from Melbourne, Australia. She is an ex-(UX) user experience designer, turned entrepreneur and designer of a range of beautiful, minimalist, yet practical tableware pieces that are now loved by children in over 40 countries. She started her business almost 5 years ago while on maternity leave with her son, and grew her business as a side-hustle for 3 years. Last year she finally took the plunge and left her corporate gig to work full-time in the business – which has now grown into a 7-figure business.

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Products to Profits Podcast with Sarah J Cross

4 September 2020


Products To Profits Podcast with Sarah J Cross

S2. Ep 1. DEALING WITH COPYCATS – ELEANOR CULLEN | WE MIGHT BE TINY

Sarah talks to Eleanor about her story and how she deals with copycats. Eleanor is the founder of We Might Be Tiny, an adorable kids tableware brand. As a product based business owner, Eleanor has dealt with many copycats throughout her journey and today, she’ll be sharing her wisdom about how she navigates dealing with copycats and what she’s learnt in the process.

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print media

October 2021


The Sunday Age – Sunday Life
Sydney Morning Herald – Sunday Life

Sunday Age - Life Magazine

September 2021


Family Circle Magazine

Family Circle Magazine - September 2021


Canberra Times

Canberra Times - September 2021

August 2021


The Herald Sun, Leader

Melbourne mumpreneurs: Eleanor Cullen, Judy Cheung-Wood, Kerri Chadwick


The Canberra Times, Newcastle Herald, Bendigo Advertiser, Ballarat Courier

The Canberra Times: Jelly Placie

February 2020


Australian House & Garden Magazine

Home & Garden Magazine

February 2020


Sydney Morning Herald

Sydney Morning Herald The Source Georgie Gordon

September 2019


Ranges Trader Mail

Kallista Wins Silver

July 2017


Herald Sun Weekend

Herald Sun Weekend with Megan Miller

October 2016


Sydney Morning Herald

Read online >

Sydney Morning Herald The Source with Alexia Biggss

online media

2022

2021

2020

2019

2018

2017

2016

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    publication features

    The Zero Fucks Cookbook

      The Zero Fucks Cookbook

      Yumi Stynes

      We Can All Eat That!

        We Can All Eat That!

        By Pam Brook