in the press

15 August 2021

Channel 7 News: Stamp of Success: 'Mumpreneur' Shortlisted for Design Award For Pandemic Creation

Credit: Channel 7 News Melbourne

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15 August 2021

Weekend Sunrise: Pandemic Success
Melbourne Mum's Business Idea Takes Off 

Credit: Weekend Sunrise 7+

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5 February 2024

CAN DO! Tales Podcast with Nadine Nethery

Ep 16: Eleanor Cullen | Adding thousands of subscribers with strategic landing pages

Join Eleanor Cullen, We Might Be Tiny Founder, as she explores how investing in strategic landing pages for her lead magnets gets them found on Google and keeps on growing her email list steadily on auto-pilot.

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10 August 2021

The eCommerce Marketing Society Podcast with Lisa Byrne

ANYTHING BUT TINY! Eleanor's journey from side-hustle to global brand

Side-hustle to world domination! Eleanor Cullen is the founder and creator behind the much-loved minimalist tableware brand We Might Be Tiny.

This is the BEST chat with such an awesome woman, I know you are going to love this ep and get a tonne of game-changing insight from Eleanor's inspiring journey.

We chat:
> how she started her business whilst on maternity leave
> how she chose a business model that set her up for success from day 1
> how her business and marketing has evolved over 6 years
> how her focus shifted to direct to consumer
> launching a new product using an army of influencers
> how she has invested in herself and skills over time
> Eleanor's advice for business owners in the early year trenches of growing their business.

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5 November 2020

Smart Online Marketing with Kaity Griffin

THE POWER OF WHOLESALE & INTERNATIONAL DISTRIBUTION

Eleanor is the founder & designer at We Might Be Tiny – a children’s tableware brand from Melbourne, Australia. She is an ex-(UX) user experience designer, turned entrepreneur and designer of a range of beautiful, minimalist, yet practical tableware pieces that are now loved by children in over 40 countries. She started her business almost 5 years ago while on maternity leave with her son, and grew her business as a side-hustle for 3 years. Last year she finally took the plunge and left her corporate gig to work full-time in the business – which has now grown into a 7-figure business.

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