Anything but Tiny! Eleanor's journey from side-hustle to global brand
by Eleanor Cullen on Aug 10, 2021
We Might Be Tiny founder, Eleanor Cullen, has been featured on the eCommerce Marketing Society Podcast with Lisa Byrne.
Eleanor shares all things business, marketing, and how she grew We Might Be Tiny from a side-hustle to a global brand now loved by children in 40+ countries.
- How We Might Be Tiny started whilst Eleanor was on maternity leave
- How choosing the right business model set We Might Be Tiny up for success from day 1
- How the business and marketing strategies have evolved over 6 years
- How We Might Be Tiny shifted to direct-to-consumer sales
- Launching a new product using an army of influencers
- How investing in yourself and skills is important
- Eleanor's advice for business owners in the early year trenches of growing a business