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Blog

Anything but Tiny! Eleanor's journey from side-hustle to global brand

by Eleanor Cullen on Aug 10, 2021
eCommerce Marketing Society Podcast - Eleanor Cullen

We Might Be Tiny founder, Eleanor Cullen, has been featured on the eCommerce Marketing Society Podcast with Lisa Byrne.

Eleanor shares all things business, marketing, and how she grew We Might Be Tiny from a side-hustle to a global brand now loved by children in 40+ countries.

They chat:

  • How We Might Be Tiny started whilst Eleanor was on maternity leave
  • How choosing the right business model set We Might Be Tiny up for success from day 1
  • How the business and marketing strategies have evolved over 6 years
  • How We Might Be Tiny shifted to direct-to-consumer sales
  • Launching a new product using an army of influencers
  • How investing in yourself and skills is important
  • Eleanor's advice for business owners in the early year trenches of growing a business

If you're interested in a sneaky peek behind the curtains, take a listen on Spotify or Apple iTunes.

Tags: behind the scenes
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Stampies® – Australiana Edit
Madeline (Melbourne, Victoria, Australia)
So many uses

Great for baking and crafting. The kids love them!

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Bunny snackie® - Lilac
Madeline (Melbourne, Victoria, Australia)
Adding to our collection

My toddler picked this one to add to our collection. We have others over 4 years old and they are still in perfect condition! Solid, reliable, easy to clean.

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Bunny Stickie® Plate - Grey (clearance)
Vanessa G. (Melbourne, Victoria, Australia)
Love

I love we might be tiny products, amaaaazing quality!

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Freeze & Bake Poddies® - Dusty Rose
L. (Melbourne, Victoria, Australia)
Adorable mini shapes

These are so easy to use and very handy when wanting to make small individual cakes without having to get all the patty pans out - great size for lunchbox treats & such a cute shape.
Only wish the mould was a bit smaller so it could fit in my air fryer for even more quick & convenient cooking!

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Picnies Outdoor Cups – Mermaid
chloe (Melbourne, Victoria, Australia)
Love

Had the plates and thought I would give the cups a go. Sturdy, good volume and pretty colours! also indestructible and dishwasher safe! Highly recommend

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