Our Rebrand | Join us Behind the Scenes

by Eleanor Cullen on Oct 28, 2021

Rebrand Global Kids Brand We Might Be Tiny

Time for We Might Be Tiny to grow up―somewhat

Take the VIP tour of our rebrand

We Might Be Tiny started as a simple idea in 2015.

At the time, I had just pressed pause on a corporate career in UX Design to take time out with my first bubba.

Little did I know that one product would quickly turn into a global success story that now spans 40+ countries and an ever-growing product range of award-winning products.

Over the years, I’ve schemed new products―MANY new products.
I’ve overcome the odd challenge.
I’ve added staff members.
I’ve lived the dream.

Fast forward to 2021, and we’ve somewhat outgrown the look and feel so many of our fans―young and old―have come to love.

Because our product lineup has matured with us.
So our branding has to follow suit.

It’s with a heavy heart that we’re retiring our 3 cheeky signature characters.
(From the logo and packaging, that is.)

Rebrand We Might Be Tiny


Bear, Bunny and Cat will always have a special place in our hearts and will keep making an appearance across the We Might Be Tiny product range.

How long will this evolution take?

Over the next 12 months, the entire We Might Be Tiny product range will gradually receive an upgrade to the new look and feel.

But we all know that good things take time, so expect to see the original We Might Be Tiny branding pop up across the product range for the next little while.

Do you have to wave the We Might Be Tiny you love goodbye?

Not at all.

We still live and breathe the same practical, stylish and versatile take on mealtime―just from a more mature perspective.

What can you expect from the ‘new look’ We Might Be Tiny?

This rebrand is only the beginning of a broader evolution.

Look forward to EVERYTHING you love about We Might Be Tiny―now for the whole family.

And if you’re worried we’ll let go of our cheekiness now that we’re all ‘grow up’...

...Rest assured that we might have matured, but that doesn’t mean we’ve let go of fun.

We can’t wait to share this exciting new path with you, our loyal We Might Be Tiny fans.

Eleanor & Team We Might Be Tiny

PS. You can check out some of our recent ‘grown up’ product additions here.

We Might Be Tiny Team


We Might Be Tiny Rebrand Website


We Might Be Tiny Process Rebrand

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